Do I need to work in a bar to enter World Class?

No, however you should be in a hospitality or cocktail-adjacent field. Examples include mobile bar and events companies, beverage/hospitality sales, marketing, or manufacturing (non-competitive to Diageo), beverage/hospitality consultants, etc. Alternatively, you may partner with a bar or restaurant and represent them with your World Class entry.

What does the length of my submission video need to be?

Your Round 1 submission video should be no longer than 80 seconds.

How much information should the recipe include?
As much as possible! Recipes must be detailed for evaluation and recreation by judges.

Include:

• Precise measurements (milliliters, grams, time for processes).

• Detailed instructions (preparation techniques, homemade ingredients).

• Supplier guidance (e.g., specify "Woolworths strawberries" if required).